LLAMA LLAND IDENTITY

Messaging

Bring charm to a llama farm

Agency: Cooley Design

Challenge

Llama Lland is a family-run working farm in Cornwall's countryside. Visitors can spend a peaceful morning walking a llama around scenic farmlands, learning all about the animals.

Being a busy farm, design of promotional materials had been neglected in favour of more practical needs. However Llama Lland needs an outward facing brand and materials to attract tourists to visit. The existing logo and materials were old fashioned, unappealing and did not capture the quirky charm of the llamas.

Solution

A new logo, photography and a much more fun and engaging visual identity. 

I spent time on the farm, helping with the llamas and visitors. I redesigned the logo to give it charm and personality through a hand-crafted feel. I photographed the farm and animals, building up a lovely new image library. 

This was applied to various materials from signage to branded t-shirts for staff to wear on the Llama Walks.

© Cooley Design