SALON INTERNATIONAL ‘WOW’ CAMPAIGN
Get the WOW factor
Agency: The Workroom
My role: Senior Designer
Salon International is a major annual event, attracting a global hairdressing audience and inspiring them with the latest styles and techniques from top salons, such as Sassoon and Toni&Guy. An impactful campaign was needed to promote the event.
The creative idea used short, emotive exclamations like WOW, OMG and LOOK to capture the excitement visitors would feel at the live event. These became bold headlines, such as ‘Get the WOW factor’, filled with striking colour-coded show imagery.
My role was hands on at all levels ± initial concepts within a small creative team, art directing photography at the events, design development, retouching hero imagery, artworking, and design directing a junior designer as the project progressed to roll out the campaign materials together.
The campaign included print ads, literature, website, social media, event graphics and signage.
© The Workroom
Photography by Jim Varney