LLAMA LLAND IDENTITY

Llama-Lland_Slideshow_1.jpg
 New logo design

New logo design

Llama-Lland_Slideshow_2.jpg
 Photography

Photography

Messaging

 T-shirts

T-shirts

 Signage – front of house and directional

Signage – front of house and directional

 Promotional leaflet / Postcards

Promotional leaflet / Postcards

 Website concepts

Website concepts

Bring charm to a llama farm

Agency: Cooley Design

Challenge

Llama Lland is a family-run working farm in Cornwall's countryside. Visitors can spend a peaceful morning walking a llama around scenic farmlands, learning all about the animals.

Being a busy farm, design of promotional materials had been neglected in favour of more practical needs. However Llama Lland needs an outward facing brand and materials to attract tourists to visit. The existing logo and materials were old fashioned, unappealing and did not capture the quirky charm of the llamas.

Solution

A new logo, photography and a much more fun and engaging visual identity. 

I spent time on the farm, helping with the llamas and visitors. I redesigned the logo to give it charm and personality through a hand-crafted feel. I photographed the farm and animals, building up a lovely new image library. 

This was applied to various materials from signage to branded t-shirts for staff to wear on the Llama Walks.

 

© Cooley Design