GOLDSMITHS VISUAL IDENTITY
Seductive Modern Style
Agency: The Partners
My role: Designer
Reposition and rebrand the UK high street jeweller.
Working with The Partners new strategic positioning of ‘Seductive Modern Style’, our design team developed a new logo, colour scheme, and typographic and imagery styles.
This look and feel was delivered across many applications including packaging, instore signage, guidelines, literature and advertising.
My role increased to lead designer over time, leading the guidelines and Christmas brochure.
© The Partners