BOOTS CHRISTMAS CAMPAIGNS
Cosy Christmas campaign
Love From Boots campaign
Warming up the nation’s favourite chemist
Agency: The Partners
My role: Designer
Seasonal retail campaigns for Boots the Chemist, which brought the stores to life with themed imagery, signage and messaging applied to everything from fascias and windows to shelf wobblers and gifts.
Initially the brief was to ‘Warm up Boots’ for Christmas. The solution was ‘Cosy Christmas’. Boots wraps the country up in a warm, protective scarf, while the campaign was themed with knitted icons.
For the following year we were asked to add more emotion; the solution was ‘Love from Boots’, brought to life with engaging messaging and mistletoe.
© The Partners