ARENA MEDIA LOGO & IDENTITY
Creating a multi-faceted identity
Agency: Conran Design Group
My role: Senior Designer
Create a dynamic new logo and identity for Arena Media – an agile, innovative and fast growing media agency who are are constantly adapting to the ever-changing media landscape and customer needs.
A multi-faceted logo to reflect a multi-faceted business.
Working within the Conran creative team, we imagined the logo as a sculptural object, with a metal exterior and a gem-like glass core. Facets are cut away at different angles, revealing beautiful depths inside and reflecting the many different aspects of the business. The logo was animated as an ident to bring this idea to life.
The dynamic visual identity is inspired by the angular shapes within the logo, using ‘shards' of colour and dynamic angles and cuts.
The team also created a brand film.
© Conran Design Group